PrimeBerry integrates sustainability at every level — from 6 MW solar power and 370 crore litre water storage, to organic-first farming, rural employment, and a 400-acre future value addition zone for processed blueberry products.
Water security is a foundational strategic pillar of the project. Blueberry cultivation under controlled polyhouse conditions requires precise, reliable, and continuous irrigation. PrimeBerry has designed a multi-layer water infrastructure that eliminates dependence on a single water source.
The 300-acre central water pond stores approximately 370 crore litres (37 lakh cubic metres) of water — providing a major buffer during dry periods and peak demand. Combined with 1,000 borewells across the 6,000-acre project area and smart drip irrigation, the system delivers water and nutrients directly to each of the 1.50 crore blueberry plants.
A dedicated 400-acre zone is reserved for future processing and product diversification. This creates an additional business vertical after production stabilisation, monetising lower-grade and surplus fruit while building branded blueberry product categories.
Individually quick frozen blueberries and frozen packs. High-volume product for retail, food service, and export buyers.
100% pure cold-pressed juice, nectar, blends, and health drinks. Premium retail and HoReCa channel product.
Artisan blueberry jam, compote, filling, and topping for retail, bakery, and food service channels.
Blueberry pulp, puree, and concentrate for food manufacturers, beverage producers, and dairy companies.
Dehydrated blueberries and dried blueberry snacks for health food retail, trail mix, and granola applications.
Blueberry filling for bakery, ice cream, yoghurt, and dessert manufacturers — large volume institutional channel.
Blueberry extract, freeze-dried powder, and health-oriented products. Subject to technical feasibility and regulatory requirements.
Branded and private-label processed blueberry products for export to EU, Middle East, and Southeast Asian markets.
Fast-growing premium fruit category
EU, Middle East & Southeast Asia
Key project risks identified in the DPR and the mitigation strategies built into the project model.
Polyhouse infrastructure protects crops from direct weather impact — rain, wind, dust, excess heat. Climate-controlled growing environment reduces crop failure risk dramatically vs open-field farming.
300-acre pond (370 Cr litre capacity) + 1,000 borewells creates a multi-source water security system. Smart drip reduces consumption by 60%. Planned drainage and water management prevents stagnation.
Grade-wise pricing strategy (A/B/C), multi-channel sales (retail, export, B2B, processing), and value addition zone provides revenue diversification. Conservative/base/optimistic pricing scenarios modelled.
25 execution companies working in parallel on 200-acre packages reduces single-vendor dependency. Dedicated Project Management Office monitors progress, quality, and timelines across all 50 clusters.
Protected cultivation + zero synthetic pesticides approach with bio-control inputs. IoT crop monitoring with 500+ sensors per polyhouse enables early disease detection before visible symptoms appear.
On-site labour residency ensures year-round workforce availability. Cluster-level supervisor structure with daily reporting. Training programs and competitive facilities improve retention and productivity.
Zero bank loan in base case — fully equity funded. Planned replacement capex reserves (5-year ₹820 Cr, 7-year ₹240 Cr). First-year insurance ₹15 Cr + annual renewal ₹20 Cr. Transparent investor reporting.
5% plant mortality budgeted in projections. 100-acre nursery generates 7.50 lakh replacement plants/year. Propagation from pruning stems ensures internal supply without external dependency.